Mental Health, Wellness, and Other Health Care Professionals
Get personalized 1-on-1 mentorship and consulting from a practicing therapist who's been where you are. Someone who understands the unique challenges of starting a private practice and has built a thriving 7-figure group practice—learning many difficult lessons along the way.
Free initial consultation • No obligations • Personalized roadmap
1-on-1 Direct
Mentorship
Practice Growth
You're passionate about helping clients, but running a practice brings unique challenges that your training didn't prepare you for.
Like most practitioners starting a private practice, I had no business training and learned these lessons the hard way—alone. You don't have to.
Whether you're in solo private practice or managing a group, it can feel incredibly lonely. There's no mentor to turn to, no guide who's been there. Just you, figuring it out as you go.
Managing billing, insurance, marketing, and operations while delivering quality care feels impossible. You didn't train to be a business owner.
Nobody tells you about the critical decisions when starting a therapy practice—the ones that can save or cost you thousands. And when you're ready to grow a therapy practice beyond solo, where do you even start?
How do I market my practice best? Should I be on social media? Which platforms work for therapy practices? What marketing actually brings in clients? Learning how to get clients in private practice consistently feels like a mystery.
Inconsistent income keeps you up at night. And when you do start making money, how should you invest it back into your practice? Which expenses actually grow your business?
Managing difficult staff, knowing when you're ready to bring someone on, and making the tough decision to let someone go—these challenges are emotionally exhausting without guidance.
These challenges are real, and you don't have to face them alone.
Get Your Free ConsultationStarting Your Solo Practice
You've trained for years to help others—but starting your own practice brings unique anxieties. You're not alone in feeling overwhelmed, uncertain, or guilty about the business side of mental health care.
Imposter syndrome is real. You worry about whether you have the clinical skills, the business acumen, and the confidence to succeed independently.
Many mental health professionals struggle with setting fees. You want to help people, but you also need to sustain a livelihood and feel guilty about charging for care.
The fear of an empty calendar is paralyzing. Marketing feels uncomfortable, and you're unsure how to attract the right clients ethically and effectively.
Billing, insurance, scheduling, EHR systems, legal requirements—the business side feels like a full-time job on top of providing clinical care.
You entered this field to help people, not to "make money." The tension between running a profitable business and maintaining your ethical values creates internal conflict.
Your colleagues are competitors, your family doesn't understand, and there's no one to turn to for honest guidance about the realities of private practice.
Get personalized guidance from someone who's been exactly where you are—and successfully built a thriving practice while maintaining clinical integrity and personal values.
Get Support for Your Solo PracticeGrowing from a solo practice to a group practice brings new complexities, leadership challenges, and emotional hurdles. The transition requires a completely different skillset—and you shouldn't have to figure it out alone.
Suddenly you're responsible for hiring, training, supervising, and managing other professionals. Leadership doesn't come naturally, and you worry about making costly mistakes.
Guilt about profit margins, compensation structures, and whether you're being "fair" to your clinicians can be paralyzing. How do you balance business sustainability with ethical treatment?
Recruitment is challenging. You need therapists who are skilled, reliable, and a cultural fit—but how do you identify them? And once hired, how do you keep them engaged and prevent turnover?
Office leases, payroll, overhead, insurance—the financial stakes are much higher now. Cash flow concerns keep you up at night, and one bad month could jeopardize everything.
Managing interpersonal dynamics, handling complaints, mediating conflicts—these people challenges drain your energy and distract from clinical work and business growth.
The business demands consume everything. You started this to have more freedom and impact, but now you're working longer hours with less time for clinical work or family.
Standard operating procedures, onboarding processes, clinical supervision structures—you know you need systems to scale, but creating them from scratch feels impossible.
Learn from someone who's successfully scaled from solo to group, manages a thriving team, and navigated all these challenges while maintaining profitability and clinical excellence.
Get Support for Your Group Practice1-on-1
Direct Mentorship
Not Group Consulting
The Personal Difference
I'm Daniel McMillan, Clinical Psychologist and owner of Assured Psychology in Calgary, Canada—a thriving 7-figure group practice. When I was starting and building my practice, I felt very alone and unsure. I knew how to be a clinician, but the business side was overwhelming, and looking back, many mistakes proved to be quite costly. But when I looked for support, I felt overwhelmed with the options; either business professionals that didn't understand healthcare/wellness or large, impersonal group programs that didn't offer 1-on-1 mentorship. What I offer is compassionate 1-on-1 mentorship for those trying to start, build, or grow their practice. My aim is to aid your success, lower your lost opportunity cost over time, and help you not feel so alone on this rewarding but challenging journey.
Over 20 years of clinical experience. I understand both the therapeutic relationship and the business challenges of private practice startup.
No impersonal modules or crowded group check-ins. Just you and me, working through your specific challenges together as your therapist private practice coach. If I'm not the right fit, I'll refer you on.
Daniel has built a 7-figure group practice, established commercial contracts, and been featured on podcasts. He actively manages a busy caseload, leads a team, wrote a children's book, and most proudly, his clinic has a donation program planting trees with each session. This work is being done in real-time—finding answers alongside you. I don't know everything but I will do my best to help you with what I do know.
Whether you're solo or running a group, it can be incredibly lonely. I learned difficult lessons alone—lessons I wish someone had helped me with. Now I'm here to support you through yours.
Whether you're just starting out or scaling to a group practice, get the personalized support you need to thrive.
Start with a complimentary consultation where we'll discuss your goals, challenges, and create a personalized roadmap for your practice.
100% Free
No obligations
Direct 1-on-1 support with monthly check-ins. Your personal practice mentor, available when you need guidance most.
$500/month + GST
More frequent support for practices needing regular guidance—with bi-weekly meetings and email support in off weeks.
$1,000/month + GST
For practices needing intensive guidance—rapid growth, major transitions, complex challenges, or critical decision-making periods.
Custom Pricing
Based on your needs + GST
All mentorship programs require a one-year commitment
In-depth review of your current practice operations with actionable recommendations to optimize efficiency, profitability, and growth potential.
Let's talk! Every practice is unique, and I'll help you determine the best path forward during your free setup call.
If you see a program that's right for you, please reach out using the button below to get started.
Building a private practice can feel isolating—whether you're starting solo or managing a growing team. Get the personalized private practice mentorship, practical business strategy, and emotional support you need to create a practice that thrives.
1-on-1 Direct Support
Personal guidance, not group modules
Real-World Experience
From a practicing clinician who's done it
Compassionate Mentorship
Someone who understands your journey
No obligations • Free consultation • If I'm not the right fit, I'll refer you on
Latest Insights
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Read MoreStart with a free consultation to discuss your practice goals and challenges. No obligations, no pressure—just honest guidance from someone who's been there.
100% Free Consultation • No Obligations • Personalized Guidance
"The greatest growth often comes from the greatest challenges."
— Building a thriving practice takes courage, patience, and support